Colby, Kan. - Genesee Nutrition and the Kansas Jayhawk Community College Conference (KJCCC) of the NJCAA have announced a partnership agreement that will elevate the organization's 2025-26 conference championships with healthy nutrition snacks for KJCCC student-athletes. The partnership marks the first conference agreement for Genesee Nutrition within the NJCAA.

A premier nutrition supplier based out of Evergreen, Colorado, Genesee Nutrition will supply the KJCCC with a generous supply of its high-quality, great-tasting protein bars, each packed with 20 grams of protein. The bars will be distributed directly to teams and student-athletes competing at select KJCCC championship tournaments during the upcoming academic year.

“I’m thrilled to team up with Genesee Nutrition as we continue to elevate the KJCCC through strategic partnerships that will help out our student-athletes and member institutions” said Mike Saddler, KJCCC Commissioner. “Providing a great nutritional product to student-athletes at our championship events will help them perform at the highest level, while the opportunity for our schools to partner with Genesee and take advantage of discounted pricing will be a huge benefit to them throughout the school year.”

KJCCC member colleges will also be able to participate in Genesee Nutrition’s collegiate partner program where the company supplies college athletic departments with its elite protein bars for teams and athletes while also providing discounted pricing to replenish team inventories.

The goal of the partnership is simple, yet impactful, according to Genesee Nutrition: ensure KJCCC teams and student-athletes have access to clean, reliable nutrition as they strive for excellence on and off the field.

“Our entire team at Genesee Nutrition is thrilled to be working with the KJCCC," said Will Carr, founder and CEO. "Providing our high-quality protein bars to student-athletes striving for a conference title is incredibly rewarding. Our commitment to peak performance, both on and off the field, resonates deeply with the mission of KJCCC and its member colleges. It’s a win-win partnership from our standpoint."

Founded in 2021, Genesee Nutrition is dedicated to supporting collegiate athletes nationwide in their pursuit of peak performance. The company currently partners with top athletic programs, including University of Alabama-Huntsville, Colorado School of Mines, Fort Hays State University, Metropolitan State University of Denver, Saint Mary’s University, University of Mobile, and more.

For more information about Genesee Nutrition and its products, visit www.geneseenutrition.com.

About Genesee Nutrition
Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free.

Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.

To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.

About the Kansas Jayhawk Community College Conference
The Kansas Jayhawk Community College Conference (KJCCC) is a 20-member collegiate athletics conference and a member of the National Junior College Athletic Association (NJCAA) with all member schools located in the state of Kansas. The conference was founded in 1923 and has seen great success as a conference with 153 National Titles won by 18 different schools since 1953. Hosting 16 Conference/Region Championship events throughout the state of Kansas annually, the KJCCC continues to build upon its history while serving as one of the most successful conferences in the NJCAA, as evidenced by 21 National Championships since 2020. The conference is focused on delivering high-quality athletic experiences and providing student athletes with championship opportunities in 19 sponsored sports.

For more information, visit: kjccc.org